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Volume 17 Issue 1 - July 2020

  • 1. Analysis of virtual reality technology and market strategy using patent information

    Authors : Chieh-han Chang, Chieh-min Chou

    Pages : 107-115

    DOI : http://dx.doi.org/10.21172/1.171.17

    Keywords : Patent Analysis,Virtual Reality,Technology Strategy,Reference Framework

    Abstract :

    For tremendous advances in technologies development and market attractiveness, many companies have been beginning to develop virtual reality (VR) products and seek to establish their patent portfolio for freedom to operate (FTO) and hamper competitors. Although VR market, especially in game sector, is continuously growing fast, there are few studies analyze firm’s technology and market strategy in patent analysis approach. By investigating major companies’ patents in VR industry, this study addresses the latest technology trend and market strategy adopted by major firms. With comparison of the Technology and Function Matrix, this study explores the technological development trend and patent strategy of the companies and explain the relationship between the technology patent strategy and business market competition. This study proposes a reference framework to articulate the strategic direction of market and technology development chosen by VR companies in terms of business and technology endowment.

    Citing this Journal Article :

    Chieh-han Chang, Chieh-min Chou, "Analysis of virtual reality technology and market strategy using patent information", Volume 17 Issue 1 - July 2020, 107-115

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