1. An evaluation on role of window display as a visual merchandising technique adopted in retail apparel stores
Authors : Roopa J, Dr H.h Ramesha
Pages : 37-40
DOI : http://dx.doi.org/10.21172/1.171.06
Keywords : visual merchandising, window display, apparel. Abstract :Visual merchandising is a technique mainly adopted to drive increased store traffic, raise customer engagement levels and to increase sales. window display is one of the important elements in attracting potential new customers. Window display is an effective store level marketing tool that enhances store personality and style. This paper explores the kind of impression that window displays creates in the minds of customers. The importance of displays while exhibiting store merchandise considering their retail apparel store image is studied. This paper is an effort to analyse the role that window displays play in attracting and leading a customer for purchase, as window display is the first encounter of visual merchandising element designed by a retail apparel store.
Citing this Journal Article :Roopa J, Dr H.h Ramesha, "An evaluation on role of window display as a visual merchandising technique adopted in retail apparel stores", Volume 17 Issue 1 - July 2020, 37-40
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