Volume 9 Issue 3 - January 2018

  • 1. Impact of internet on online purchasers of movie tickets in building positive attitude

    Authors : Dr. Ravi Kumar Goriparthi, Shajeer Sainudeen

    Pages : 109-118

    DOI : http://dx.doi.org/10.21172/1.93.20

    Keywords : Key words: Regular Online Purchasers, Non Regular Online Purchasers, brand attitude, Internet activities, associations, experience

    Abstract :

    This paper tries to go over on online purchases of movie tickets in forming a positive attitude among the consumers, in relation to the topic seven independent factors were selected and their influence was later tested onto two groups. In the first group were the representatives of regular online purchasers who book their tickets online, while the second group consisted of random people that were aware and also could purchase online often. Two questionnaires were handed out – one for the Regular Online Purchasers group one for the Non Regular Online Purchasers group. The collected data was analyzed through SPSS program Version 19.0, did correlation analyses to track the relationship between the different independent variables and the dependent variable – brand attitude. Afterwards in order to test the seven hypotheses used the two- way of variance ANOVA to check which of the two groups elicit more positive brand attitude under the promotional influence. It was found out that regular online purchasers who are using online for a long period of time, have experience with the brand on a regular base, have positive associations and find it important to work and be surrounded by promotional elicit more positive attitude than Non Regular Online Purchasers with the same characteristics. On the other hand often online purchasers that are longer aware with a certain brand and often are engaged in Promotional activities in regards to brands show more positive attitude than regular online purchasers group.

    Citing this Journal Article :

    Dr. Ravi Kumar Goriparthi, Shajeer Sainudeen, "Impact of internet on online purchasers of movie tickets in building positive attitude", https://www.ijltet.org/journal_details.php?id=926&j_id=4298, Volume 9 Issue 3 - January 2018, 109-118, #ijltetorg