Volume 8 Issue 2 - March 2017

  • 1. Consumer perceptions and behavior on diamonds in india

    Authors : Dr. Ravi Kumar Goriparthi, Dr. Bersisa Kacho

    Pages : 151-158

    DOI : http://dx.doi.org/10.21172/1.82.023

    Keywords : Perceptions, Behavior, Design, Price, and Trust

    Abstract :

    This paper aims at understanding how consumers perceive Diamonds and how that affects their behavior. This paper uses data from an empirical quantitative research survey with a total of 150 respondents to study consumers’ perceptions and behavior using factor and cluster analysis. The Main drivers of consumer behavior in Diamonds are design, price, and trust. Consumers require trust since it is difficult for them to understand and evaluate how the price is determined for a Diamonds. Overall consumers care what they buy, but it seems that they have insufficient information on their purchases and this is the main problem with consumerism. Based on this study consumers are willing to make extra efforts to get decently made Diamonds and the majority of consumers, are genuinely interested in Diamonds. Two main managerial implications are: First, Diamonds companies should now invest and study Diamonds ecommerce. Second, consumers expect that businesses will improve on their corporate social responsibility. This is a trend train that does not wait and fast adapters gain more market share.

    Citing this Journal Article :

    Dr. Ravi Kumar Goriparthi, Dr. Bersisa Kacho, "Consumer perceptions and behavior on diamonds in india ", https://www.ijltet.org/journal_details.php?id=911&j_id=3672, Volume 8 Issue 2 - March 2017, 151-158, #ijltetorg