Volume 8 Issue 1 - January 2017

  • 1. Role of hr in marketing

    Authors : A Rajalakshmi Devi, J Srinivasan

    Pages : 90-96

    DOI : http://dx.doi.org/10.21172/1.81.012

    Keywords : Marketing, HR, Employee Branding, Brand experience

    Abstract :

    This paper brings out the role and the relationship of HR with marketing department. Even though HR and Marketing are two different sectors and as HR cares for the employees and Marketing, the customers, the paper reviews the importance of both the departments in the Business field, to maintain success in Business along with culture.

    Citing this Journal Article :

    A Rajalakshmi Devi, J Srinivasan, "Role of hr in marketing", https://www.ijltet.org/journal_details.php?id=910&j_id=3567, Volume 8 Issue 1 - January 2017, 90-96, #ijltetorg