Volume 6 Issue 3 - January 2016

  • 1. An empirical study on selection behaviour of ball-point & gel pen brands in siliguri city of northern west bengal

    Authors : Shomnath Dutta

    Pages : 292-296

    Keywords : Brand Selection, Inter factor Relationships, Utility factors Statistical, Hypothesis tests.

    Abstract :

    Writing instruments continue to play integral part in the life of particularly every business, school and household. Pen and pencils continue to be the staples of everyday life and indispensable items for everyday use. The Indian writing instruments market today is still on the path of discovering new niches with ergonomic designed products, promotional marketing items and luxury items. Through this paper attempts have been made to crystallize the major pen-brand selection parameters for Ball-point & Gel pens and their categorization for identifying the least important ones. The study thereafter analyzes the inherent interrelationships between the pen brands popular in Siliguri city of Northern West Bengal and top most influential selection factors using statistical tools like ANOVA, Factor analysis and Chi-Square.

    Citing this Journal Article :

    Shomnath Dutta, "An empirical study on selection behaviour of ball-point & gel pen brands in siliguri city of northern west bengal", https://www.ijltet.org/journal_details.php?id=898&j_id=2856, Volume 6 Issue 3 - January 2016, 292-296, #ijltetorg