Volume 11 Issue 1 - July 2018

  • 1. Enrichment of indian farmers’ economic status: trading of agricultural produces through ecommerce

    Authors : Tumpa Banerjee

    DOI : http://dx.doi.org/10.21172/1.111.13

    Keywords : Agricultural productseCommerceFarmersSuicideMiddlemanEconomic status

    Abstract :

    When the price hike of food items in India is one major challenge to the government, suicidal rate of farmers is putting the government under pressure due to the economic crisis. Price of essential commodities is getting hike very fast, but the growers of agricultural products are not getting the profit of their production. An unfair large amount of price paid by the consumers goes to the middleman or trader instead of actual growers or farmers. Farmers have been unable to reach consumers directly, and they have been depending upon the middleman to retail their products. Millions of Indian people use different e-commerce website ebay.in, amazon.com, flipkart.com, olx.in etc. to buy and sell the different products at fair prices. Using the application of e-commerce, marketing or selling the agricultural products may also help Indian farmers to get a good percentage of the price paid by consumers and they can also get their sustenance at affordable prices. Agricultural e-commerce platform can assist to connect agri-product growers and consumers directly. This paper analyses the benefit and feasibility of agricultural e-commerce and exhibits that the building of agricultural e-commerce platform is one of the most important steps in the progress of the economic situation of Indian farmers and controlling the excessive price rise of commodities like food items.

    Citing this Journal Article :

    Tumpa Banerjee, "Enrichment of indian farmers’ economic status: trading of agricultural produces through ecommerce", https://www.ijltet.org/journal_details.php?id=934&j_id=4660, Volume 11 Issue 1 - July 2018, , #ijltetorg