1. Motivation for independent travel by chinese tourist: a case study of female college students travelling to southeast asia
Authors : Qihang Qiu, Tianxiang Zheng
Pages : 126-129
DOI : http://dx.doi.org/10.21172/1.84.18
Keywords : Independent Travel, Tourist Motivation, Female College Student Abstract :Researches on recognition and classification of tourist motivation are of great significance to marketing and destination promotion. By utilizing push and pull theory as well as taking independent travelling to Southeast Asia as an example, 22 variables which affect the motivation of female college students were first identified. Then, descriptive statistics and factor analysis were conducted on the dataset to obtain five push factors including knowledge enrichment, relaxation and escape, sightseeing, cultural training and emotional communication, associated with four pull factors including convenience and trust, comfortable facilities and services, experience for better living and high-quality recreational activities. Findings also reveal that the top five factors (with respect to mean value) are all from push factors. Finally, some suggestions and improvement on tourism products in Southeast Asia are included accordingly.
Citing this Journal Article :Qihang Qiu, Tianxiang Zheng, "Motivation for independent travel by chinese tourist: a case study of female college students travelling to southeast asia", Volume 8 Issue 4 - July 2017, 126-129
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